Consumption-based expansion by promoting the excellence of our agricultural foods and for our dietary life
Contribution to developing of rural areas through national support for the public value of agriculture and rural areas
Strategic task 1(Activation of rural areas)
- ① Activate return-to-rural life
- Comprehensive counseling support for urban residents hoping for going back to farming
- Operation of education for return-to-rural life and support for practical education about going back to farming
- Strengthening of a support service for stable settlement of urban to rural migrants
- ② Activate the 6th industry and talent sharing in rural areas
- Improvement of policy values and brand awareness for the 6th industry (rural convergence industry)
- Promotion for the industry advancement and for the activation of rural economy through public relations for local specialties / Enhancement of rural vitality and realization of social value through the spread of participation through rural talent sharing campaigns and integrated public relations
- Spread of a representative rural experience program model and expansion of interests and importance for hands-on promotional projects in which you can directly experience agricultural and rural values
- ③ Operate governance to support agriculture and rural areas
- Enhancement of democracy and efficiency of agricultural administration through public-private cooperation with regard to the establishment and promotion of the agricultural administration by setting up municipal agricultural chambers
- Finding and solving civil complaints arising from agricultural sites as well as providing professional training by establishing exchange centers for farmers by region
- Activation of communication on policies for return-to-rural life, such as city and provincial councils, meetings for policy communication, etc., focusing on the central policy council
Strategic task 2 (Expansion of our agri-food consumption)
- ① Promote rice and processed rice products consumption
- Promotion of public relations to the public, based on interests by age group, food consumption characteristics, and perception to rice
- Mitigating a rice consumption reduction rate and inducing stable consumption by conducting rice-based dietary education for future generations
- ② Public relations of the national agri-food certification system and activation of domestic agricultural products consumption
- Enhancement of consumer awareness on the national agri-food certification system and expansion of a certified agricultural products consumption base
- Securing competitiveness compared to imported fruits through the status survey on domestic fruit consumers and public relations to promote consumption
- Increasing the consumption of flower for everyday use through campaigns for making flower a way of life
- ③ Spread of a healthy agri-food consumption culture
- Strengthening of active communication about our agricultural foods so that consumers can consume without worries(cooperation between consumer groups)
- Providing students, parents, and teachers with comprehensive information on dietary education through a platform for the dietary education information
- Contributing to the spread of a healthy and reasonable agri-food consumption culture by improving convenience and access to using agri-food information through 'Foodnuri Information Service', an agri-food consumption information platform
Strategic task 3 (Activate communication with the public and urban-rural exchange)
- ① Promote the public value of agriculture and rural areas
- Expansion of public relations for the public value of agriculture and rural areas connected with national tasks
- Supporting public relations to enhance and activate the public's awareness of social agriculture
- Public relations and training for new growth industries in agriculture such as a welfare policy for animal protection, etc.
- ② Strengthen urban agriculture bases and expand participation
- Enhancement of urban citizens' understanding of agriculture and provision of an opportunity to achieve urban-rural coexistence through support for urban agricultural education and public relations for spreading its value
- Training of urban agricultural professionals and finding job-linked models
- Providing one-stop comprehensive information on distributed urban agriculture-related information