Strategic task 1(Activation of rural areas)

• ① Activate return-to-rural life
  • Comprehensive counseling support for urban residents hoping for going back to farming
  • Operation of education for return-to-rural life and support for practical education about going back to farming
  • Strengthening of a support service for stable settlement of urban to rural migrants
• ② Activate the 6th industry and talent sharing in rural areas
  • Improvement of policy values and brand awareness for the 6th industry (rural convergence industry)
  • Promotion for the industry advancement and for the activation of rural economy through public relations for local specialties / Enhancement of rural vitality and realization of social value through the spread of participation through rural talent sharing campaigns and integrated public relations
  • Spread of a representative rural experience program model and expansion of interests and importance for hands-on promotional projects in which you can directly experience agricultural and rural values
• ③ Operate governance to support agriculture and rural areas
  • Enhancement of democracy and efficiency of agricultural administration through public-private cooperation with regard to the establishment and promotion of the agricultural administration by setting up municipal agricultural chambers
  • Finding and solving civil complaints arising from agricultural sites as well as providing professional training by establishing exchange centers for farmers by region
  • Activation of communication on policies for return-to-rural life, such as city and provincial councils, meetings for policy communication, etc., focusing on the central policy council

Strategic task 2 (Expansion of our agri-food consumption)

• ① Promote rice and processed rice products consumption
  • Promotion of public relations to the public, based on interests by age group, food consumption characteristics, and perception to rice
  • Mitigating a rice consumption reduction rate and inducing stable consumption by conducting rice-based dietary education for future generations
• ② Public relations of the national agri-food certification system and activation of domestic agricultural products consumption
  • Enhancement of consumer awareness on the national agri-food certification system and expansion of a certified agricultural products consumption base
  • Securing competitiveness compared to imported fruits through the status survey on domestic fruit consumers and public relations to promote consumption
  • Increasing the consumption of flower for everyday use through campaigns for making flower a way of life
• ③ Spread of a healthy agri-food consumption culture
  • Strengthening of active communication about our agricultural foods so that consumers can consume without worries(cooperation between consumer groups)
  • Providing students, parents, and teachers with comprehensive information on dietary education through a platform for the dietary education information
  • Contributing to the spread of a healthy and reasonable agri-food consumption culture by improving convenience and access to using agri-food information through 'Foodnuri Information Service', an agri-food consumption information platform

Strategic task 3 (Activate communication with the public and urban-rural exchange)

• ① Promote the public value of agriculture and rural areas
  • Expansion of public relations for the public value of agriculture and rural areas connected with national tasks
  • Supporting public relations to enhance and activate the public's awareness of social agriculture
  • Public relations and training for new growth industries in agriculture such as a welfare policy for animal protection, etc.
• ② Strengthen urban agriculture bases and expand participation
  • Enhancement of urban citizens' understanding of agriculture and provision of an opportunity to achieve urban-rural coexistence through support for urban agricultural education and public relations for spreading its value
  • Training of urban agricultural professionals and finding job-linked models
  • Providing one-stop comprehensive information on distributed urban agriculture-related information